Despite New Publicity, Lungs Still Resentful of Breasts' Gloryhogging

Despite being "the most devastating of all malignancies" lung cancer can't seem to get the press that breast cancer does. Lungs are not as popular as breasts, and probably never will be. Cancer gets attention, but nowadays it's all about target marketing. Breast cancer has pink ribbons, plus actual breasts -- and that's tough to beat. Lungs need a marketing campaign before great swaths of people will care about their cancer. Slim Goodbody with his creepy bodysuit (Silence of the Lambs and Ed Gein anyone?) was certainly a pioneer of this initiative. But in good conscience we can't stop there. Model lungs are available on E-Bay from around $50, perhaps we should all purchase one and display it prominently in our home or office, rather than (or perhaps in addition to) the heads of animals we slayed, or pictures of loved ones.

We could certainly wear shirts with images of lungs on them -- or at the very least Mink Lungs t-shirts. Or we could cultivate and spread lungs-based analogies. Rather than saying "Although she was not a blood relative, Alice was clearly the heart of the Brady family" we would now say "...the lungs of the Brady family." Do it for Peter Jennings. I really liked that guy. (Although frankly, you figure if he was really juiced to help raise lungs' profile he would have done so.) Do it for lungs, the underappreciated underdog of the internal organ world.